Social Media is changing the face of how we perceive the world and each other. It allows us to be more involved in each other’s lives, increasing the interest of what our peers are doing. For DJs, this opens a window of opportunity to increase your fanbase and get your name out there! Many DJs have already taken advantage of this opportunity, posting snap shots of their lives on Instagram and Facebook, and recording clips of their live sets & lifestyles on Snapchat.
Some of the most profound DJ/social media users include Diplo, Skrillex, and DJ Snake. Each have 1.3 million, 2.7 million, and 299 thousand follows on Instagram and leave their Snapchat accounts open for anyone to follow without their confirmation.
With such a big audience, these three DJs consistently keep their followers and fans updated on what is going on in their lives.
Maybe they’ll take a chance to thank their most recent audience…
… or show which other famous DJs they hang out with…
… or share exclusive remixes via Snapchat.
Ultimately, using social media can be the difference of you having a few fans that don’t really care about what you do, or having thousands of fans that are always waiting for you to post something.
It doesn’t mean that you have to be an obsessive Facebook poster or Twitter, but you have to strategically use it to keep yourself interactive.
Here are some tips on how to do it:
Pre-Gig Messages – Preparing for a gig takes time. You need to make sure you have all of your essential DJ equipment, playlists, maybe even an outfit. What many DJs fail to consider is social media. Simply telling your fans when and where a gig is taking place is a good start, but enticing them to the show by giving them sneak peeks on your preparation and set can be a great way to keep them engaged. Do a little more than “Don’t forget to check me out here tonight,” but tell them if your nervous or excited; debuting a new track that night? Tell them!
If you have fans or followers from all over the country and globe, get them excited about your performance even if they can’t go.
That way, when you’re finally in town, they are going to want to kill to see you because of everything they’ve seen on your social media!
Photos – Social media users tend to be very visual. If you can’t think of anything witty to say on your website, fan page, or Twitter feed, show them what you’re doing. If you ran into a DJ friend at a gig, snap a photo and post it. Snap photos in the studio, setting up for a gig, at a photo shoot, at a concert, going through playlists, anything that will keep people interested in you as a performer.
Always Be There – For most DJs the most daunting thing about being active across multiple social media websites is the constancy of it all. The truth is you should appear to always be there. Come up with a publishing schedule that fits your busy life. You know what you need to post, now you just have to figure out when. Think about the medium. Twitter will require multiple Tweets per day, spread it out. Facebook will require just 2 or 3 posts. Once you have that figured out you need to decide when to post images, when to upload tracks and when to give away free stuff. Find a schedule you can manage and set reminders ahead of time so it all gets done. If you don’t post regularly, people won’t visit your pages regularly.
Also, if you are naturally and consistently active on social media, it is helpful to interact with individual fans and followers through tweets or comments. It can really expand your fan base as your audience gets a better idea of your personality as well as sees that you actually care! Here’s a story: A friend of mine told me that he was a big Seven Lions fan and saw him in concert at Webster Hall in 2013. Since they are both from Santa Barbara, California, my friend decided to tweet Seven Lions days before the show saying “I’m going to the Webster Hall show. I will be in the first row holding up a ‘UC Santa Barbara’ Flag, look out for me!” Surprisingly, Seven Lions tweeted him back saying “I’ll shout you out.” However, come show time, the DJ did much more than that. Since my friend was obviously the only one holding a UC Santa Barbara flag at the NYC venue, Seven Lions did in fact spot him out and told security to bring him up on stage mid-way through the set.
My friend said he stayed on stage for the rest of the set and it was easily the most memorable moment of his life.
In the video below, at about the one minute mark, you can see him on the left side of the stage waving the flag!
Ultimately, due to Seven Lions’ social media interactions with his fans, he just made my friend’s life complete!
Post-Gig Thoughts – Whether your fans are made up of just fans or wannabe DJs looking for a glimpse into the lifestyle, post-gig thoughts are often a fan favorite. This is also a good place for you to assess your performance. What were the high points of your night and where could you have improved? Which track was the biggest surprise success and which track you thought would be a hit, bombed? This is the kind of information fans crave and you can easily give it to them.
Talk about how great the space was and anything else you think about the night. This makes fans who are too far away to attend a gig, feel as though they did.
Once in awhile, put up a live track, your fans will appreciate it and it might even entice them to attend your next gig.
Be Proactive – The social media and tech world is constantly evolving. Sure, there are social media “heavyweights” that are the most popular and will always be there. However, there are always platforms that are “fads” that come and go. Know them and use them.
A good example is a new phone app called You Now. You Now allows you to create an account and broadcast yourself to fellow users under a hashtag. People can search for that hashtag and your broadcast will pop up. If people find you and are engaged, they will stay. If they stay, they will most likely become a “fan” of yours, essentially following your account and will be notified every time you are broadcasting. Users use this app for multiple reasons and some accounts actually have hundreds of thousands of followers with the most popular hashtags being #guy, #girls, and #dj. Why? DJs began to realize that they can stream live sets on the app and acquire fans who drop into their broadcast and enjoy what they’re hearing. These fans can “share” your broadcast to their followers, promoting you and your account which you can link to your Twitter, Instagram, and Soundcloud. It’s amazing.
Headache or not, social media is here to stay for the foreseeable future so it is up to you if you’ll put it in your bag of tricks or if you’ll let it be the instrument of your defeat.
We can show you how to do all of this and more inside of our lab in Central Square. Looking to schedule a tour? Mouse over and click this.