Producers Are the New Stars: NY Times


As we have been saying for some time now, producers are the new stars. Typically using programs like Ableton in addition to a gamut of instruments, musicians can now make their own music–sometimes even on an airplane–so imagine our surprise when this Tweet came across from the New York Times:

As they explain here:

No longer relegated to the liner notes, digital composers in the genres of electronic dance music and hip-hop — both now firmly ensconced at pop music’s center — often take top billing on their tracks, even if the featured guest is Justin Bieber.

So even in this moment of dominant solo idols — Beyoncé, Drake, Rihanna — there exists a less instantly recognizable realm of rising studio superstars that have leapt from the depths of SoundCloud or the E.D.M. heap into the upper echelon of influence, dominating radio play and landing high-profile festival appearances.

Click through to read the process behind some of today’s biggest hits from Clams Casino, the Chainsmokers, and Make It New alum Flume.

Although Ableton goes unmentioned, we can assure you Ableton is the preferred instrument of choice for these acclaimed acts.

This isn’t the first time Ableton appeared in the New York Times.

Want to dive into music production? (Hint: Yes, you do.) Fill out this form and we’ll be in touch!

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