Student Success Story: Joey Flaherty

Joey Flaherty

Joey Flaherty was going into his junior year at Bryant University when a friend took him to Identity Festival in Mansfield, treat Mass. Although the festival no longer exists today, ask the feelings and memories that Joey took away from the experience are still alive.

“I absolutely fell in love with the crowd energy and the music.”

While at the festival Joey recalls a moment that can only be explained as fate. A little flyer rolled past him “like a tumbleweed in one of those old western movies” and without thinking he picked it up and learned of a DJ and Music Production school called Mmmmaven that was searching for young interns. He applied immediately.

Identity Festival really began the spark of interest in DJ and producing but interning at Mmmmaven is really what ignited the flame.

“My interest in personally becoming a DJ and producer came from the numerous people I met and worked with while interning at Mmmmaven. I was lucky enough to work alongside some of the coolest and most talented people I have ever had the pleasure of meeting”.

Joey became fully emerged in the EDM lifestyle; interning, attending every electronic show Boston possibly had to offer, and signing up for classes with Mmmmaven really helped him gain an understanding of what was happening at his favorite shows and how he can achieve that sound.

Since graduating from Bryant University with a degree in Marketing and from Mmmmaven as a DJ and Producer, Joey has continued to be involved in the music and entertainment industry. He has worked as a booking agent for different small agencies booking concerts, comedy shows, and keynote speakers at various colleges and events.

Currently, he works at the American Program Bureau which is known as one of the biggest keynote speaker agencies. He has the privilege of working directly with organizations and corporations to book politicians, business leaders, journalists, and celebrities for events. Some of his most recent and impressive bookings includes Kristian Nairn, also known as Hodor from Game of Thrones.

This is my new prized possession @kristiannairn

A photo posted by j o e y (@joey_flaherty) on

To this day Joey is extremely grateful for the experiences and education that Mmmmaven has introduced him to, as both an intern and student. “My internship was my first experience in entertainment booking and marketing, and I’ve been working with agencies and artists ever since.”

Intern with us today.

When asked if he had any last minute advice for anyone pursuing their passion in DJ or Music Production, Joey wanted to remind everyone to just keep hustling and love what you do.

Be like Joey! Our classes are constantly enrolling. Drop me a line via email or call 617.849.9321.

Holly Herndon talks process in new Ableton Lecture

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Back in October Holly Herndon, electronic experimentalist, gave an audio/visual talk at Ableton’s Loop Summit in Berlin. She explains how she has worked to understand how she is thinking through her work process to engage with themes outside of what is typically considered music. As Crack Magazine has so fortunately pointed out, the video is now available to watch online:

Herndon talks about her creative processes and challenges she’s faced while working on her art. Early on in her experimentation she had been facing an interesting issue because the music she was producing on a laptop was not being received well on the academic side nor was it received well when she would be playing in clubs on the weekends.

She describes the hostility that she was met with when she used only a laptop in clubs when she first started out, and how government surveillance, internet age aesthetics and collaborations with Mat Dryhurst, Metahaven and others inform her mission to capture the ‘sound of now’.

Despite the early criticism it is clear to us that Herndon’s creativity and ingenuity in music production is something to be applauded. Head over to Crack Magazine’s article to stream the full length video and take a listen to some of Holly’s work on soundcloud.

Come learn more at our free seminar tonight:

Interested in learning more about music production or DJ’ing? Take a peek at our course selection and feel free to contact us with any questions!

Mogees: Play The World

Mogees Fence

Mogees, a company in London, plans to change the way electronic music is performed. Their flagship product, also called Mogees, combines a high-tech vibration sensor and revolutionary music software to create one of the most unique products on the market. Mogees isn’t an instrument, so much as it is the maker of instruments; its vibration sensor allows you to place it on any object, and play it as a musical instrument.

Here is Mogees’ CEO and founder Bruno Zamborlin demoing Mogees at a TEDx event in Brussels:

The launch of Mogees is due mostly to two successful Kickstarter campaigns: one in 2014 and one in 2015. However, their enduring interest among electronic musicians is due to the sheer versatility of the product. Tired of using your coatrack to trigger samples? Why not try using a dinner plate? Or your kitchen table? The possibilities are literally endless with Mogees.

Mogees is also versatile on the digital side, allowing for use with popular production applications (Ableton Live, Logic, FL Studio, etc.), not just Mogees included (and expanding) sound library.

Look at what what percussionist Andrea Oboe was able to do with Mogees and a steel beam:

You can buy Mogees here. Even though they are based in London, they ship to anywhere in the world!

Struggling to find a Christmas gift for the music lover in your life? Get them a MMMMaven gift certificate! Certificates can be used toward any of our courses, and are sold for any amount.

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5 Essential Tips for Performing with Ableton Live

Timo Preece Live Set

Performing electronic music is, in some ways, uncharted waters. Since its release in 2001, Ableton Live has sought to make performing electronic music easy.

Gone are the days of just “pressing play” on your productions, and gone are the days of bringing tons of synths, sequencers and drum machines to your gigs.

Live makes turning your productions into performances easy, but how do you get started? Fear not! Here are 5 essential tips for performing with Ableton Live:

Controllers Are Your Friends

ableton push

While using your mouse and keyboard is cheap and easy, it often restricts the speed at which you can launch clips and change parameters. Many companies, Ableton included, have solved this problem with Ableton-Optimized controllers. They all have different capabilities, but they are all designed to plug-in and play right out of the box.  3 of the most popular controllers are Ableton’s Push, Novation’s Launchpad, and Akai’s APC40.

Prepare Your Live Set

Empty Live Set

Many performers prefer to have their entire performance in one live session, as opposed to switching sessions between songs. This allows for seamless transitions between songs, as well as the ability to mix songs together. Because many controllers have 8 columns of buttons, it makes sense to utilize each column as its own “instrument”, if you will. Making one column for kick drum, one for snare drum, one for synth leads, etc, allows for an easy-to-understand interface, and one that can be quickly expanded with new songs.

Preparing Your Songs for Performance

Now that you have set up your Performance Session, you have to prepare your tracks to be put into the session. Stemming your tracks is the best way to do this. Because you’ll need to consolidate all your tracks down to 8, you’ll want to create stems with tracks that have similar functions. For example, bouncing all your kick drums as one stem or all of your synth pads as one stem will consolidate the number of tracks you use in your Performance Session, and make triggering parts of songs easier for you.

Chopping Up and Organizing Your Songs

While you can keep your whole stem as one clip, many performers choose to chop up their stems into song-sections (verse, chorus, bridge, etc.). There’s no formula here, just make sure that the chops in all your stems line up, that way you don’t get a verse lead playing during the chorus.

Full Live Performance Set

Once you have all of your songs chopped up, you’re going to want to organize them into a set that makes sense. Organizing songs with similar tempos, as well as “peaks and valleys” in terms of energy can only help your set. There isn’t really a formula to this, either. Experiment with organizational methods and set lists until you’ve found a set that flows and is easy to get around in.

Playing Your Tracks “Live” with Effects Racks

Ableton Effects Racks

For some performers, launching clips isn’t enough to consider it a “Live” performance. There are many ways to to take you performances to the next level, but a simple and effective one is messing with effects racks.

Beat Repeat, Delay, Reverb, and EQ are fantastic effects to use in conjunction with launching clips. Try beat-repeating your drums, or drenching your vocal tracks in reverb. You can even map some parameters of the effects to a knob on your controller and go nuts with it during a performance. Using effects in this way ensures that no two performances will be exactly the same.

Whatever way you perform your tracks, remember to have fun with it. You can consider this a “Bonus” tip, but an enthusiastic performer makes for a night that no one will forget.

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We are having a huge sale on Ableton classes this coming Cyber Monday. To get the deal, you have to put your email in here, or click the picture below.

Cyber Monday Sale