Back in October Holly Herndon, electronic experimentalist, gave an audio/visual talk at Ableton’s Loop Summit in Berlin. She explains how she has worked to understand how she is thinking through her work process to engage with themes outside of what is typically considered music. As Crack Magazine has so fortunately pointed out, the video is now available to watch online:
Herndon talks about her creative processes and challenges she’s faced while working on her art. Early on in her experimentation she had been facing an interesting issue because the music she was producing on a laptop was not being received well on the academic side nor was it received well when she would be playing in clubs on the weekends.
She describes the hostility that she was met with when she used only a laptop in clubs when she first started out, and how government surveillance, internet age aesthetics and collaborations with Mat Dryhurst, Metahaven and others inform her mission to capture the ‘sound of now’.
Despite the early criticism it is clear to us that Herndon’s creativity and ingenuity in music production is something to be applauded. Head over to Crack Magazine’s article to stream the full length video and take a listen to some of Holly’s work on soundcloud.
Come learn more at our free seminar tonight: