Mastering your creative endeavor is a challenge, but you enjoy it. Its your art: it inspires and satisfies you. But if you want to make a living, or generate income, from it, you need to be more than just an expert in your craft.
At this seminar, Joe Grafton – Chief Operating Officer of the Together Boston, will teach you key skills to help you plan, measure and improve your financial performance as an artist. You’ll learn how to set and measure goals, how to know when its OK to do something for free and when you’d be better off doing something else.
Joe is a small business and entrepreneurship expert. Joe has been involved in Together Boston since it’s inception and currently acts as Chief Operating Officer. In his time with Together, Joe has helped develop the business model and organization, which has lead to the growth and profitability of the festival without the benefit of investment dollars: a feat unheard of in the industry. Joe is also the Founder of Somerville Local First and is the current Director of Development and Community Engagement at the American Independent Business Alliance, where he speaks across the nation on topics related to the growth, development and success of small businesses.
Watch Joe on TEDx Somerville: