Clay N. Ferno to host social media workshop on tonight!


On Friday night, Boston music scene mainstay and social media expert Clay Fernald (better known as Clay N. Ferno) will present a social media workshop for bands, DJs and artists at the Mmmmaven headquarters.

Designed from the insider’s view of the music industry, this class will teach the basics of setting up profiles, checkins, username claiming and more for all of the major social media apps and platforms. The class will prepare you to use your phone, computer or tablet to generate buzz about your latest release, your next event, or strengthen your relationship with your established fans by creating a conversation that goes both ways. Are you a Boston band that’s been around forever but doesn’t have a twitter? This class is also for you. Recommended for musicians of all types, no genre or labels allowed! The class will be structured for beginning to intermediate understanding of Twitter, Facebook and Instagram, but more concepts will be introduced in the short class, allowing some time at the end for student questions.

Fernald is no newcomer to the world of social media. Way back in 2005, The Boston Phoenix proclaimed him “the most popular person in Boston” for his MySpace page, so well-managed that it racked up more than 3,000 friends at the time the article was written.

…for the most part, he started collecting friends with the thought that having the ear of thousands of like-minded people would be a great promotional tool for a band he might start one day. “I wanted to build a network and exploit it.”

Nowadays, Fernald’s expertise extends to the latest in social media marketing. If you’re interested in gaining some of that expertise, tickets for Friday’s workshop are on sale now.

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