Deadmau5 recently launched “Live,” a subscription-based online service that offers exclusive access to music, live streams and other content. For $4.99 per month, fans get access to broadcasts, unreleased music, photos and “personal text messages” from Deadmau5 himself, among other things. It’s an unconventional distribution model to say the least, but it’s far from the first example of an electronic musician taking a different approach to releasing music than the standard album or single drop.
Skream, pictured above, has a storied history of releasing free music on various platforms across the net. He’s done this so often that a fan-run website called Freeizm exists to collect all of it in one place. The site points to a number of EP and album length free releases, as well as other random tracks.
Twitter has also become an increasingly popular platform for digital distribution. This past December, Flying Lotus (above) tweeted a .zip of 25 unreleased “ideas, drafts and loops” in celebration of reaching 300,000 followers. Just a week later, Together Boston alum Four Tet hit 100,000 followers and released his own compilation of new tracks and remixes. Whether it’s private webcasts with Deadmau5 or these unreleased embryonic FlyLo tracks, the internet is forever opening new avenues such as these for artist-to-fan interaction.
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