Alummmmni Interview: Ažurely (AŽY)

Ažurely is one of our master class graduates, bringing DJing, Production, and Synthesis in her weapons cache and straight crushing up clubs in and around Boston:

5 years from now, you’ve achieved your dream! What does that day look like?

I’d probably wake up early and do something good for myself like workout, meditate, clean, eat well… Despite the lifestyle this kind of career often comes with, I’m actually super healthy and keen on self-care… Next, I’d check in on my socials, update Instagram, connect with my manager, friends, check industry news. I’m a big proponent on working smarter and not harder… always leaving room to preserve my energy so that could include being social, hanging out with other producers… things that help me feel connected but keep me in the right motivated mindset.

Then, I’d hit my studio and work on music, whether that means working on my own solo stuff, collabs, or warming up my voice and singing.

Being a vocalist as well, I know that like any muscle you gotta use it to keep it in shape.

I’ve been focusing on music primarily but I do a lot of modeling as well. In five years I hope to still be doing that too, having my own fashion line, collaborating with other clothing brands, designing clothes, picking out pieces, shopping, doing a shoot or two. I’d end the day with a show or preparing to travel and go on tour to support my latest releases.

You emphasize A/V in your performance. Can you tell us more about that?

Up until this point, I’ve been wearing a lot of different hats and handling all my own branding. I’ve always been design-oriented. A lot of the vision I have for Azurely is based upon images, colors, visuals, etc. that make me feel a certain way. It drives me and I actually have a lot fun with it.

Aesthetic is everything and is part of the reason why i enjoy creating content so much. I designed the OG Azurely logo but that’s not the one that I’m using now. The current version was made by Salvador Charlie Design and my animated visuals were done by Jason Wildes with NightRide Visuals.

Who inspires your own original music?

I take inspiration from a lot of different places. I don’t know if there is one specific person that I look to honestly, more like several. Sound wise, if I had to throw some names around probably guys like Malaa, Julius Jetson, Taiki Nulight… and then there are labels n’ such like Confession, NightBass, Ghetto Ghetto, Pinnacle Collective, Gold Digger and maybe even some DirtyBird that I vibe with.

I want people to associate my brand not just with my music but how my look and style makes them feel. Azurely is a feeling, and a mindset, it always has been. My next step is to take all these ideas and learn how I can put my own sound and stamp on what’s been carved out already. I’m still discovering myself musically.

What was the most valuable thing you learned at the school?

Put in work. Put in the hours. There’s a lot of amazing resources available at MMMMAVEN but

There’s only so much people can do for you before the responsibility of your progress rests on your own shoulders.

Isn’t she great? … Tour our studios. Hit me up polina@mmmmaven.com. Meanwhile, stay up on Ažurely on Facebook, Instagram, Twitter, SoundCloud, and YouTube!

George Fitzgerald and Martyn Announce #MakeItNew Residency

George Fitzgerald via Facebook — A while ago, the first promoters to ever book me in the US were the Make It New (Mmmmaven) guys. Flying into Boston for the first time and playing at a random bar on the other side of the river in Cambridge was all a bit of a leap in the dark for me at first. But there’s a reason why I’ve kept going back and so many other great artists do. From the crowd to the people behind the scenes, the vibe is special. Alex and I have been talking about doing a residency at the party for ages, so I’m happy to say we finally got our act together and made it happen! The first night will be on 27th April and every quarter after that. To say I’m excited would be an understatement.

Make It New Announces Two Int’l Residencies
George Fitzgerald and Martyn align with Boston

FOR IMMEDIATE RELEASE — [Cambridge, MA] — Throughout its now 13-year history, Make It New, the weekly party at Central Square’s Middlesex Lounge, has never announced an official partnership with international guests.

Until now.

George Fitzgerald and Martyn are two producers who are quite familiar with Make It New, having both slotted numerous appearances under their respective belts. But now, the musicians are proud to ally themselves officially with the Cambridge institution.

What this means is both will play the venue regularly throughout the year, as much as four times annually, along with curating the experience with their own distinct tastes and musical curation.

“We already have three accomplished regional resident DJs: Baltimoroder, Coralcola, and Mike Swells,” explains Mmmmaven Executive Director Alexander Maniatis, “but adding these two in an official capacity puts our weekly party on a whole new and international level.”

Both Fitzgerald and Martyn have released critically-acclaimed full-length albums, plus play routinely to excited fans around the world. These crowds gather at the world’s top clubs: Fabric, Berghain/Panorama Bar, De School, Nitsa, and The Warehouse Project. Naturally, they both own their own labels as well: Man Make Music and 3024, respectively. Each represents a different type of vibe with the same mission: To keep sound at the forefront, developing and recreating music, with an emphasis on fresh. Of course, this is the very essence of the night called Make It New.

“We’ve worked hard to officially partner with two of them–two very considerable crowd favorites, for sure–and are happy to welcome them with regularity,” says Maniatis. “With these two, most importantly, you never know what to expect.”

Except brilliance.

From BBC Radio 1 to acclaimed collaborations, from chart-topping singles to boundary-bashing LPs, Fitzgerald and Martyn officially add considerable weight to Make It New’s already regular heft.

As they say: Stay tuned.

Subscribe to our mailing list

* indicates required



()
(###) ###-####

Email Format

Make It New x Cathouse Attic x Re:Set x CSC (Live)

cathouse

The gang’s all here.

Join us as we welcome some of the hardest-working Boston crews to our DJ booth. And, for the first time in a while, we will be streaming LIVE.

CATHOUSEATTIC

RE:SET

CREATESPACE COLLAB

MAKE IT NEW

December at Make It New kicks off with a Livestream broadcast at Middlesex piloted by our friends at the Cathouseattic!

We will be going in with some of our favorite crews

Not to be missed sets from the residents of:

Cathouseattic
RE:SET
CSC
MIN

Thursday December 1st, 2016
Middlesex Lounge
Cambridge, MA
9pm / 21+/$10

Beats by Girlz Fundraiser 11/18 #Video

14724539_1200629536686409_5553154322545140078_n

Beats By Girlz is a non-traditional, creative and educational music technology curriculum and initiative designed by Associate Professor at Berklee College of Music, Erin Barra.

Built in response to a workshop piloted in 2011 and initially developed at The Lower Eastside Girls Club in NYC, Beats By Girlz is designed to empower young women in music technology by providing them with the guidance, access, tools and role-support to develop their interest (and ultimately their ability to pursue career opportunities) in music production, composition, engineering, etc.

beatsbygirlz2

Beats by Girlz & Mmmmaven present an open house to learn more about the music program this January for girls, non-gender binary, and/or trans youth ages 8-13.

beatsbygirlz1

You’ll have an opportunity to play around with equipment and ask instructors questions. We’ll also be raising money for scholarships, featuring prizes from Izotope, Moog Music, Focusrite, Roli and more!

RSVP