Alummmmni Interview: Ažurely (AŽY)

Ažurely is one of our master class graduates, bringing DJing, Production, and Synthesis in her weapons cache and straight crushing up clubs in and around Boston:

5 years from now, you’ve achieved your dream! What does that day look like?

I’d probably wake up early and do something good for myself like workout, meditate, clean, eat well… Despite the lifestyle this kind of career often comes with, I’m actually super healthy and keen on self-care… Next, I’d check in on my socials, update Instagram, connect with my manager, friends, check industry news. I’m a big proponent on working smarter and not harder… always leaving room to preserve my energy so that could include being social, hanging out with other producers… things that help me feel connected but keep me in the right motivated mindset.

Then, I’d hit my studio and work on music, whether that means working on my own solo stuff, collabs, or warming up my voice and singing.

Being a vocalist as well, I know that like any muscle you gotta use it to keep it in shape.

I’ve been focusing on music primarily but I do a lot of modeling as well. In five years I hope to still be doing that too, having my own fashion line, collaborating with other clothing brands, designing clothes, picking out pieces, shopping, doing a shoot or two. I’d end the day with a show or preparing to travel and go on tour to support my latest releases.

You emphasize A/V in your performance. Can you tell us more about that?

Up until this point, I’ve been wearing a lot of different hats and handling all my own branding. I’ve always been design-oriented. A lot of the vision I have for Azurely is based upon images, colors, visuals, etc. that make me feel a certain way. It drives me and I actually have a lot fun with it.

Aesthetic is everything and is part of the reason why i enjoy creating content so much. I designed the OG Azurely logo but that’s not the one that I’m using now. The current version was made by Salvador Charlie Design and my animated visuals were done by Jason Wildes with NightRide Visuals.

Who inspires your own original music?

I take inspiration from a lot of different places. I don’t know if there is one specific person that I look to honestly, more like several. Sound wise, if I had to throw some names around probably guys like Malaa, Julius Jetson, Taiki Nulight… and then there are labels n’ such like Confession, NightBass, Ghetto Ghetto, Pinnacle Collective, Gold Digger and maybe even some DirtyBird that I vibe with.

I want people to associate my brand not just with my music but how my look and style makes them feel. Azurely is a feeling, and a mindset, it always has been. My next step is to take all these ideas and learn how I can put my own sound and stamp on what’s been carved out already. I’m still discovering myself musically.

What was the most valuable thing you learned at the school?

Put in work. Put in the hours. There’s a lot of amazing resources available at MMMMAVEN but

There’s only so much people can do for you before the responsibility of your progress rests on your own shoulders.

Isn’t she great? … Tour our studios. Hit me up polina@mmmmaven.com. Meanwhile, stay up on Ažurely on Facebook, Instagram, Twitter, SoundCloud, and YouTube!

Legends of Synthesis: J Dilla and the MPC

When it comes to music synthesis, one of the most recent to stand out as a giant of innovation is Detroit hip-hop producer J Dilla. James Dewitt Yancey. Dilla produced music for Erykah Badu, The Roots, Common, De La Soul, and many more. He was also a part of Slum Village, who made what some consider one of the greatest hip-hop records — Fantastic Vol. 2:

So when Red Bull Music Academy shared this video (“He used the MPC like Jimi Hendrix used the guitar”) via the folks at @voxdotcom, it sort of broke the internet.

As the first comment puts it: “Imagine what Dilla could have done with Ableton and a Push 2.” Indeed.

Make It New Announces 2018 International Residencies

Beautiful Swimmers from DC and British talent Palms Trax land in Boston

FOR IMMEDIATE RELEASE — [Cambridge, MA] — After hosting George Fitzgerald and Martyn for 2017, the Make It New party is announcing two new residencies for 2018: the London-born Berliner Palms Trax and dynamic DC duo Beautiful Swimmers.

The artists will make regular engagements at the Middlesex Lounge throughout the year, bringing their unique perspective on modern music regularly to Cambridge, Massachusetts.

Since his beloved “Cooking with Palms Trax” show on Berlin Community Radio, Jay Donaldson a/k/a Palms Trax has played from South America to Australia. His announcement to settle in Boston for a spell comes with similar engagements in Glasgow and Bordeaux.

Beautiful Swimmers most recently spelled in Boston for Together, holding a record fair in partnership with Martyn and closing the 2017 festival down. Rated 2016’s “Best DJs in the World” by Vice (Thump) Magazine — they earned it by being completely obsessed with finding and releasing, and loving, music. They will be visiting Boston regularly from their home in Washington, DC.

“Make It New already has three great resident DJs,” says Mmmmaven CEO and Make It New booking agent Alexander Maniatis, “but these three really add something totally different.” Having just celebrated 13 years of weekly parties, Make It New is hosted by Polina Starobinets, Managing Director of Mmmmaven (simply pronounced “maven”), the DJ school based up the street in Central Square.

Ari and Andrew (Beautiful Swimmers) are selectors who always… always… play amazing music you’ve never heard before and Jay (Palms Trax) is booked at the world’s best events. We’re are so happy they’ve committed to us for 2018.

The DJs of Make It New, Baltimoroder (Erik Pearson), Coralcola (Mikey Lee), and Mike Swells have recently been highlighted themselves. From the Honey Soundsystem Podcast of DJ Mike Swells to Baltimoroder and Coralcola getting inside international music site Resident Advisor (and gathering 3,500 plays in the process).

It all amounts to a bevy of musical riches to the Greater Boston community.

Palms Trax will begin his sojourn on February 22nd, while the Beautiful Swimmers’ residency launches March 1st, 2018.

As they say: Stay tuned.


4 Amazing Shows Ahead


Here at Mmmmaven, our Co-Founder and Executive Director Alex Maniatis, in league with our Managing Director Polina Starobinets, put on the Make It New weekly party in addition to running the school. Of course, our ridiculous supporting staff is always worth a thanks, high-five, or fist-bump!

But for over thirteen years, the award-winning weekly at the Middlesex Lounge in Central Square, brings in guests from around the world to show off the latest in music technology, beat-making, and general fun-having.

For our students, they get the chance to watch a legend do their thing, and for the wider audience, it’s a chance to see some huge global names in an intimate space with amazing sound.

And in the weeks ahead, 4 opportunities abound.

1) 11/30: Make It New with Patrice Baumel + Pat Fontes

2) 12/7: Make It New with Moscoman + Rebolledo

3) 12/10: Sunday Social Club #1 (New Day Party!) w/ Roman Flugel, Axel Bowman, and Matt Foley

4) 12/14: Make It New with Martyn (Residency), and Avalon Emerson

See you on the dancefloor!

***Make It New has a ZERO-TOLERANCE policy towards harassment of any kind. Please respect or you will be asked to leave. NO means NO. Thanks <3